Brand identity & web
Norma Objects
An identity and digital catalogue concept for a fictional objects brand.
The challenge
The concept explores how an everyday objects brand could express the care behind its products. The identity and website needed to balance a distinct visual character with clear product information.
The challenge
The concept explores how an everyday objects brand could express the care behind its products. The identity and website needed to balance a distinct visual character with clear product information.
The approach
We shaped a restrained identity around typography, materials and editorial imagery. A flexible digital catalogue carries the same visual language into collection pages and product stories.
The approach
We shaped a restrained identity around typography, materials and editorial imagery. A flexible digital catalogue carries the same visual language into collection pages and product stories.
Design development
The visual direction explores the relationship between an object and the space around it. A restrained typographic hierarchy gives names, materials and product stories distinct roles, while a warm neutral palette allows the photography to carry colour and texture. Generous margins and close-up imagery would make small details feel intentional rather than decorative. The identity is conceived as a system that can move between packaging, collection introductions and a digital catalogue without requiring a different language for each touchpoint.
Design development
The visual direction explores the relationship between an object and the space around it. A restrained typographic hierarchy gives names, materials and product stories distinct roles, while a warm neutral palette allows the photography to carry colour and texture. Generous margins and close-up imagery would make small details feel intentional rather than decorative. The identity is conceived as a system that can move between packaging, collection introductions and a digital catalogue without requiring a different language for each touchpoint.
The digital experience
The catalogue concept starts with collections and moves into individual objects. Each product page would bring together imagery, a short description, material information and a related story. This separates practical details from the editorial layer while keeping both easy to find. On smaller screens, the same sequence becomes a single readable column. Reusable page patterns and a collection-based CMS would allow future ranges to be introduced within the existing structure, rather than redesigning the website for each launch.
The digital experience
The catalogue concept starts with collections and moves into individual objects. Each product page would bring together imagery, a short description, material information and a related story. This separates practical details from the editorial layer while keeping both easy to find. On smaller screens, the same sequence becomes a single readable column. Reusable page patterns and a collection-based CMS would allow future ranges to be introduced within the existing structure, rather than redesigning the website for each launch.
Scope & deliverables
Concept scope: visual identity direction, typographic hierarchy, colour palette, art direction, collection overview, product-page concept and content structure. This fictional study illustrates a connected brand and digital system; it does not represent a commissioned client launch.
Scope & deliverables
Concept scope: visual identity direction, typographic hierarchy, colour palette, art direction, collection overview, product-page concept and content structure. This fictional study illustrates a connected brand and digital system; it does not represent a commissioned client launch.
The outcome
A connected identity and website concept with room for new collections and stories. Norma Objects is a fictional portfolio project created to demonstrate the template.
The outcome
A connected identity and website concept with room for new collections and stories. Norma Objects is a fictional portfolio project created to demonstrate the template.